Packaging

Fridge (and Earth) Friendly Packaging

December 5, 2012
Trans

Today’s packaging initiatives must be on target, meaning they must “speak” to consumers. Whether it’s through clear messaging, front-of-pack labeling or eco-friendly materials, sometimes packaging is what sells the product.

Refrigerated & Frozen Foods interviewed several refrigerated food manufacturers to learn about their new packaging concepts. Take a look at the Top 10 best new refrigerated packages.

1. Carbon footprint reduction goals. For Hormel Foods, it’s about minimizing packaging efforts. That’s why, last year, “each member of the team had a goal to identify 500,000 pounds of materials savings, amounting to a group goal to reduce packaging by 4 million pounds a year,” says Steven Venenga, vice president of marketing, meat products for the Austin, Minn.-based company.

2. Going green. Hormel Foods’ Hormel Country Crock sides come in a new eco-friendly design. The “in-mold” package replaces the paper sleeve and puts the printed information directly on the tub, saving more than 8,500 trees a year.

3. Square vs. round. The folks at La Terra Fina USA, Union City, Calif., repackaged its line of dips and spreads in a square container, “which provides for efficient shelf space pack-out,” says Tim Ramsey, chief operating officer and general manager.

4. Gusseted bottoms. Crystal Farms launched new packaging for its shredded cheese products. The new 8-ounce gusseted bags stand up on the counter when consumers are preparing meals, enables retailers to fit 37% more facings in a 4-foot section and uses 29% less film, or 458,000 less square feet of film, per 1MM pounds, which is enough film to cover 10 football fields, according to John Crawford, senior director of marketing for the Minnetonka, Minn., company.

5. Sustainable practices. ConAgra Foods Lamb Weston diverts nearly 90% of its waste from landfills through the company’s recycling programs. For its foodservice customers, for instance, the Kennewick, Wash., company rolled out re-pulpable bags for a select number of products. “By replacing the plastic coating inside the bags with a coating made from water-based materials, the bags can be recycled into new paper goods,” says Robert Owen, marketing director.

6. Peel and reseal. West Liberty Foods, LLC, West Liberty, Iowa, launched the G5 semi-rigid package with peel-and-reseal film, “which offers consumers a re-closable package that contains 35% less plastic than traditional tubs and rigid trays,” says Mark Russell, director of business development.

7. Lenticular lid technology. Kraft Foods’ Philadelphia cheese brand now dons a limited-edition lenticular lid design for three of its products—Philadelphia Light, Philadelphia Original and Philadelphia Garlic & Herb. The packs feature lenticular technology, where tilting the product reveals images of three dishes that can be made with the product. The reverse of the lid displays the details of the recipe.

8. Elegant designs. Tropicana, a Chicago-based division of PepsiCo, Inc., introduced an elegantly-designed 89-ounce container for its Tropicana Pure Premium 100% pure Florida orange juice. The sleek package offers more convenience, easier handling and pouring, style and recyclability all in a family-size pitcher. Plus, the clear handle design is 100% recyclable.

9. Protecting the purity. Lehigh Valley Dairy Farms, Lansdale, Pa., introduced the Pure Protect bottle, a specially designed opaque container developed specifically to protect the purity of milk by blocking light intake. “We are a local company committed to the health of the communities we serve,” says Frank Mariello, general manager. “Our business depends on the well-being of our consumers. That’s why we at Lehigh Valley Dairy Farms developed this Pure Protect technology— to help give families the best possible product we can.”

10. Seal of approval. Foster Poultry Farms, Livingston, Calif., earned the Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, crowning its new 100% Whole Grain Chicken Corn Dogs a school lunch offering that parents and children agree on. “The PTPA Winner’s Seal of Approval is confirmation that when tested in a real life environment, Foster Farms’ new corn dogs meet the stringent parental requirements for school lunches,” says Greta Janz, vice president of frozen and prepared foods. “We’re able to offer schools a lunch solution that satisfies kids’ taste and parents’ desire for healthier choices with the added nutritional value of whole grains, lower fat of chicken corn dogs and now, further reduced sodium levels.”
 

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

Recent Articles by Marina Mayer

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

12/8/14 12:00 pm EST

FSMA & GFSI and Their Impact on Sanitary Machine and Plant Design

There have been updates to the Global Food Safety Initiative and the Food Safety Modernization Act that will impact OEM's and food and beverage processors. This webinar will review those changes and discuss what machine builders and processors need to do for future compliance.

Refrigerated and Frozen Foods Magazine

CoverImage

2014 December

Refrigerated & Frozen Foods' December 2014 issue features the 2014 Frozen Foods Processor of the Year—White Castle.

Table Of Contents Subscribe

COLD FOOD PROCESSING IN 2015

What are some key factors that play into the success of the cold food industry in 2015?
View Results Poll Archive

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!