If Nathan Carey of Santa Barbara, Calif., hadn’t broken his arm while lifting weights a few years ago, he might never have come up with the idea to produce a frozen yogurt treat loaded with protein and flavor. Each ProYo Frozen Yogurt serving contains 20 grams of milk protein, live active probiotic cultures, added fiber and only 160 calories, packaged in a convenient 4-ounce squeeze tube.
Not that he was any stranger to frozen yogurt. At the time, Carey was the owner of Twin Cups, a Santa Barbara-based drive-up spot that offered custom-blended frozen yogurt, quality coffee, shakes and smoothies.