Premium Brands Holdings Corp., a Canada-based producer, marketer and distributor of branded specialty food products, signed a definitive agreement to purchase Freybe Gourmet Foods Ltd., a Canada-based manufacturer of premium gourmet deli meats.
"This transaction provides us with another leading specialty food company that further enhances the depth and strength of our deli meats business platform," saya George Paleologou, president and CEO. "We will also be adding the Freybe name, which is one of western Canada's oldest and most iconic local brands, to our diverse portfolio of leading specialty food brands. Looking forward, we see significant opportunities to help Freybe grow its business and brand by leveraging both our deli meat platform's sales and marketing infrastructure as well as our proprietary distribution networks in the foodservice and retail channels."