New Retail Products

Premium Fresh Frozen Seafood

July 24, 2013
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Bumble Bee Foods, San Diego, Calif., entered into the premium frozen seafood category with the introduction of Bumble Bee SuperFresh Premium Fresh Frozen, aBumble Bee SuperFresh frozen seafood new line of premium fresh frozen seafood that is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality, all-natural ingredients.

High in protein, rich in flavor and gluten-free, the line includes Spicy Shrimp Romesco, Lemon Shrimp with Garlic & Herbs, Salmon with Garden Pesto, Salmon with Garlicky Black Pepper & Extra Virgin Olive Oil, Tilapia with Lemon, Pepper & Herbs and Tilapia with Garlic & Extra Virgin Olive Oil.

Each premium fish fillet comes with its own baking parchment, a special uncoated parchment paper to seal in flavor and juices. The shrimp sauté on the stovetop with seasoning medallions. All Bumble Bee SuperFresh entrées go from freezer to table in 20 minutes or less.

"We know consumers aspire to live healthy lifestyles while constantly seeking delicious meals that are easy to prepare," says Chris Lischewski, president and CEO. "Bumble Bee SuperFresh fulfills an unmet need for great-tasting seafood with the nutritional benefits of fish, but without the fuss and fear of preparation and a long list of ingredients. This category entry is a natural evolution of our mission to provide high-quality, nutritious products and meal solutions that are sustainably sourced. I believe consumers and our retail partners will welcome seeing Bumble Bee in the premium frozen aisle.”

 Bumble Bee SuperFresh Premium Fresh Frozen is initially available in the Northeast with planned national availability in the future. The suggested retail price is recipe specific, ranging from $8.99-9.99. 

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