Chobani, New Berlin, N.Y., launched 14 new flavors to its Greek yogurt portfolio, including 6-ounce cups of Chobani Greek Yogurt, Chobani Flip Greek Yogurt, Chobani Bite Greek Yogurt and Chobani Champions Greek Yogurt Tubes and Cups.
“Our new products are designed to surprise and delight consumers—welcoming some to Greek yogurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category," says John Heath, senior vice president of innovation. "We know that the yogurt market in America is just beginning; European consumers eat up to 7.5 times more yogurt per capita. So, this launch, and every launch for Chobani, is about giving people new and exciting ways of experiencing our Greek yogurt."