Farmland Foods Unveils Refreshed Look to its Packaging
Farmland Foods, a Kansas City, Mo.-based subsidiary of Smithfield Foods, unveiled a refreshed look to its bacon and pork products.
“We conducted extensive consumer research upfront to understand the different types of pork consumers [want], when and how they consume pork and what needs are most important,” says Brendan Smith, senior vice president of marketing and innovation. “Based on this work, it was clear that there are a high percentage of pork consumers who take a lot of pride and have strong passion for cooking with pork, and they want a brand that shares that same pride and passion.”