Study: Waste Reduction, Regaining Trust Top Food and Beverage Trends for 2014
"Waste not want not" and "you can trust us" top the food and beverage Top 10 Trends list for 2014, according to a study conducted by Innova Market Insights, Netherlands. The study showcases the latest trends impacting the food industry. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines.
"Traceability is high on the agenda, and manufacturers are actively marketing this to consumers. For example, global product launch activity featuring the word 'origin' for claims purposes increased by 45% for the first half of 2013 compared to the second half of 2012, with further growth anticipated," says Lu Ann Williams, director of innovation at Innova Market Insights. "Among the leading market sub-categories responsible for this growth are cheese, chocolate and coffee."