The success of the TruMoo brand of flavored milk has prompted the Dean Foods Co., Dallas, Texas, to start transitioning many of its regional brands to common graphics in an effort to create a uniform presence throughout the country.
“We are leveraging some of the learnings from the success of TruMoo to apply to our portfolio of regional white milk brands,” says Gregg Tanner, chief executive officer. “For example, we are transitioning these brands to a common graphics look that includes our purity checklist that assures our consumers that our farmers pledge not to use artificial growth hormones and that we test all of our milk for the presence of antibiotics among other important differentiators. "