MIXIM, a new fat-free Greek yogurt packaged in a distinctive heart-shaped container, will make its debut on store shelves in California, Arizona and Nevada this month. A large-scale product launch will be held on Valentine’s Day (Feb. 14) with the Children’s Heart Foundation, as the beneficiary of funds raised from the event.
With its creamy fat-free yogurt and double-dip of toppings, MIXIM has already won the hearts of buyers at Albertsons, Bashas, Raleys and Safeway in the Western United States. When the new product line rolls out in a combined 1,000 stores, the company is looking to win the hearts of consumers.