Minneapolis-based General Mills announced an aggressive lineup of more than 50 new products set to debut during the second-half of the company's fiscal 2014, which ends in May.
"We are focused on the quality of our new product innovation, and have a strong slate of new products to bring consumers more of what they want," says Peter Erickson, executive vice president of innovation, technology and quality. "Consumers have unwavering high standards for food. They want products that deliver on quality, taste, health, convenience and value, but at the same time they want more—more flavor, more fun, more nutrition. The more we connect with consumers to truly understand their most significant needs, the better we are able to bring remarkable new products to market."