For some consumers, frozen foods may boast too much sodium, may contain too many “unhealthy” ingredients or may not be considered fresh enough, but despite their talks, consumers aren’t really walking the walk. That’s because today’s frozen food processors continue to revamp the industry with the message that frozen foods are here to stay.
“Consumers are constantly inundated with messaging telling them what they should and should not eat, with ‘processed’ and frozen foods being items they should steer clear from. This unfair, unfortunate and inaccurate mantra is very much top-of-mind for very good reason—consumers are increasingly skipping the frozen food aisle. In fact, the frozen food aisle is experiencing flat or declining sales across 98% of the frozen food categories,” says Kraig Naasz, president and CEO of the American Frozen Food Institute, McLean, Va. “Thankfully, the frozen foods conversation is about to change!”