Frozen foods are a staple in the American diet due to their convenience and accessibility. As these types of meals have grown in popularity, so has consumer awareness of potential contaminants that may be hidden within them. Retailers are exerting pressure on food manufacturers to ensure that they supply food that meets only the highest quality standards and satisfies consumer demands.
If a product is found to contain a contaminant, then the manufacturer or retailer will need to issue a product recall notice. Removing contaminated products from the supermarket shelves is paramount to ensure consumer safety, however recalling all products is difficult, as the food stuffs may have made their way into restaurants and homes. As such, a manufacturer is required to issue a product recall notice on a variety of media channels. A recall can negatively impact brand reputation and also lead to costly fines from food safety authorities, therefore it is essential that preventative product inspection procedures and technology are in place to avoid this from happening.