Blount Fine Foods, Fall River, Mass., launched its first premium single-serve, 10-ounce grab-and-go retail soups in the marketplace.
“Hot-to-go at retail has been our hottest product category for the last few years, but consumers don’t always want to eat restaurant-quality fresh soup the day they purchase it,” says Bob Sewall, executive vice president of sales and marketing. “Our consumer research indicates this new line complements the hot-to-go offering in better grocers, creating the opportunity to sell incrementally more soup at excellent margins.”