Unilever USA, Englewood Cliffs, N.J., transformed its buttery spreads portfolio, beginning with I Can’t Believe It’s Not Butter! (ICBINB) in Original, Light and Olive Oil.
Featuring new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt and no artificial preservatives, the ICBINB is the first Unilever spread to be made with non-GMO-sourced ingredients.