Drastic Lifestyle Changes Impact Global Frozen Food Market
The drastic lifestyle changes in today’s always-on-the-go consumers are causing a shift in the global frozen food market, according to a study conducted by Transparency Market Research, Albany, N.Y.
The biggest factor driving the global frozen food market is convenience. In times that are dictated by work and busy schedules, there is little to no room for cooking elaborate meals. In fact, several city dwellers opt for frozen foods, which can be prepared in minutes with simple heat treatments. In addition, the global frozen food market offers a wide range of cuisines that offer convenience, portability and resealability.
Ready-to-eat meals lead the frozen food market
This product segment is inclusive of frozen fish or seafood, ready meals, frozen potatoes, frozen soup and frozen fruits and vegetables. The frozen ready-to-eat meal segment is further fragmented into products such as desserts, pizza, snacks and entrées.