Caves of Faribault, a Faribault, Minn.-based subsidiary of Swiss Valley Farms, a Dubuque, Iowa, producer of Blue cheese, Gorgonzola and other specialty cheeses, formed a strategic alliance with Norseland, Inc., a Darien, Conn.-based importer of Jarlsberg cheese in the United States. This partnership allows both companies to collaborate and expand sales outreach in the specialty food segment, with a stated goal of realizing accelerated growth and domain authority within the artisan category.
“By partnering with Norseland and their expansive network of sales professionals, we see tremendous opportunity to raise brand awareness and increase distribution of our Caves of Faribault brand,” says Don Boelens, chief executive officer of Swiss Valley Farms. “We believe this strategic alliance will be beneficial for both companies’ continued growth and success in the ever-changing specialty food category.”