Study: 96% of grocery shoppers define local as food grown within 100 miles
A.T. Kearney’s third annual survey of U.S. shoppers’ local food-buying habits finds that local food has made the leap from a “hot” consumer trend to a central growth driver for grocery retailers and restaurants.
In fact, two years ago, when A.T. Kearney, Chicago, conducted its first study of local food-buying habits, merely offering local food was a differentiator for retailers. Fast forward to today, and participation in the local food category is table stakes and merchandising excellence is critical for growth.