GMA’s SmartLabel initiative provides transparency to ingredient labels
The Grocery Manufacturers Association (GMA), Washington, D.C., launched the SmartLabel initiative, a push for labels with barcodes that scan to manufacturer’s websites and provide ingredient and sustainability information.
This new program, created by cold food processors and retailers, enables consumers to receive additional details about products by scanning a barcode or doing an online search to reach a landing page with information on ingredients and other attributes of a wide range of food and beverages, among other products.