Meat Institute releases ‘Media MythCrusher’ on meat’s sustainability, environmental impact
To help improve the accuracy of reporting on the sustainability and environmental impact of meat production, the North American Meat Institute (NAMI), Washington, D.C., released a new Media MythCrusher document, reviewed by environmental experts, outlining 10 common myths and the data correcting them.
“With so many different definitions and numbers shared around the world, it is hard for reporters to navigate what the research shows on the environmental impact of meat production,” says Eric Mittenthal, NAMI vice president of public affairs. “The new Media MythCrusher is an easy-to-use resource with links to key research and data that shows the positive trends of greenhouse gas reductions in the industry over many years.”