Breakfast foods will further proliferate to new dayparts and mealparts
Consumers' increasingly fast-paced lifestyles, growing interest in morning fare at non-traditional times and extended all-day breakfast programs are fueling the trend to expand breakfast foods into new dayparts and mealparts. In fact, according to Chicago-based Technomic’s “2015 Breakfast Consumer Trend Report,” a majority (60%) of the participants of the report say they’re cutting back on other daypart purchases because they’re purchasing breakfast away from home more often than they did a year ago.
"Affordable, lighter options and convenient solutions can broaden appeal among consumers who skip breakfast," says Kelly Weikel, director of consumer insights. "And, before offering all-day breakfast, operators must carefully consider the implications. While it can drive traffic and incremental sales between traditional dayparts, it also creates significant operational challenges and can cannibalize sales of higher-priced lunch and dinner items."