FMI, Technomic study outlines the sophistication of supermarket prepared foods
The Food Marketing Institute (FMI), Arlington, Va., and Chicago-based Technomic released “The Sophistication of Supermarket Fresh Prepared Foods,” a survey detailing the sophistication of supermarket fresh prepared foods among 28 banners, 8,000 stores and the $15 billion growth of supermarket foodservice over the last eight years. The study suggests that most stores (64%) witnessed 2014 prepared foods category growth of 9% or higher.
"It's clear that food retailers are differentiating their businesses by leveraging fresh food selections to meet shopper demands for convenience, all while counterbalancing declining center store sales,” says FMI vice president, fresh foods Rick Stein. “The trends in consumers eating away from home are being fought among restaurants, supermarkets and even convenience stores. This work aims to offer insights that will help understand the issues, as retailers try to gain share of the consumer's stomach."