Study: Convenience store design impacts consumer perceptions, purchases of foodservice items
This study helps readers to understand how evolving consumer demands and preferences for prepared foods and beverages can be met through convenience store design, décor and layout.
Store design plays a crucial role in attracting customers and driving foodservice sales in convenience stores, according to “Food-Forward C-store Design,” a study produced by Chicago-based Technomic and Chute Gerdeman, a retail branding and design agency based in Columbus, Ohio.
Noting that more convenience retailers are pursuing foodservice as a growth opportunity, this cutting-edge study helps readers to understand how evolving consumer demands and preferences for prepared foods and beverages can be met through convenience store design, décor and layout.