New IRI report finds shoppers spreading their dollars across more channels, store formats
There is a major shift in how consumers are approaching grocery shopping, because they are spreading their money across more channels and formats as they shop to fulfill their needs.
Since there are more places to shop and more products to choose from than ever before, Chicago-based IRI’s Times & Trends Report takes a closer look at how retailers can find true organic growth by maximizing the value of their current shoppers in today’s fragmented marketplace.