The core of the redesign is a new logo, made up of two interlocking shapes, to represent efficacy and inner-balance.
Danone, France, is hoping a new design and visual identity for its digestive health brand Activia will position the yogurt range in a more premium light and strengthen its health proposition.
The core of the redesign is a new logo, made up of two interlocking shapes, to represent efficacy and inner-balance. A bespoke logotype and new photographic style communicate expertise in the digestive health field.