The Almost Famous program brings imperfect produce items to consumers that are just as fresh as other brands.
With the vision of creating an exciting destination in produce departments and addressing the changing sustainability goals of today’s shoppers, SunFed, Rio Rico, Ariz., launched new packaging for its Almost Famous produce, available in stores nationwide.
“Sustainability has a changing definition for consumers, and one of those shifting aspects is the desire to find programs that seek to decrease food waste,” says Brett Burdsal, vice president of marketing. “We have always used this imperfect produce outlet, and have continued to look for ways to maximize output from the farm in terms of production and find homes for the fruits and vegetables. When we saw that opportunity to start something new and noticed people were responding to reducing food waste, we saw the perfect opportunity to make an actual program on a consistent basis.”