Rich Products Corp., Buffalo, N.Y., introduced a new lineup of “clean-label” dessert products and components, marketed under Rich’s Our Specialty brand and tagged the Simply label to reflect the more-minimalist, clean-label concept.
The portfolio features fully finished cakes and cheesecakes, including Simply Chocolate Cheesecake, Simply Black & White Cheesecake and Simply New York Style Cheesecake, as well as Simply Vanilla Cake and Simply Chocolate Cake.