Clean, clear packaging depicts instantly recognizable ingredients that tie to the frozen treats' natural colors.
Ciao Bella, the New York-based maker of premium, artisan gelato and sorbetto, announced a packaging overhaul aiming to evolve the brand to be more on trend, competitive and "approachable."
While the new brand design maintains some familiarity, it also brings back its iconic "C" swirl reminiscent of its early days. Clean, clear packaging depicts instantly recognizable ingredients that tie to the frozen treats' natural colors. Along with the new logo, Ciao Bella is replacing its current 14-ounce jar with a larger, cylindrical shaped 16-ounce container.