In food manufacturing, the first to respond wins. Consumer tastes continually change, the channel to market is constantly evolving and product innovation is a fundamental requirement. Under constant price and service level pressure from retailers and dealing with unique, complex manufacturing processes, the food industry seems to be in a perpetual battle to further improve efficiencies. In this environment, manufacturers must be proactive about simplifying complex supply chains, or risk falling behind their competitors.
To accomplish this, a comprehensive view of the business is essential, a view that captures the idiosyncrasies of food manufacturing while providing the vital business information that decision makers require to stay one step ahead. For many companies, this means implementing digital strategies to provide a competitive advantage. Manufacturers need not be daunted by “going digital”; cloud technology can provide food and beverage companies with the always-modern functionality and flexibility needed to react quickly to changing market conditions and use data-rich analytics to strengthen customer relationships and better manage their businesses.