Study: 1 out of 3 shoppers will buy groceries online
This study indicates that e-grocery has moved from a differentiator to a critical method of doing business.
The grocery landscape is changing. Amazon opened physical supermarkets, Walmart invested in e-commerce and many regional players now offer curbside pickup or delivery. What were once considered futuristic technologies like drones, robots and artificial intelligence are now merging with grocery retail to expand and re-shape the shopper experience. In addition, shoppers are getting more comfortable with online shopping and expect more from all of their digital experiences.
So, where should retailers focus their efforts? What do shoppers expect when it comes to digital grocery? What would entice them to try grocery shopping online, or better yet, to switch supermarkets? Most importantly, how fast do we need to move?