Study: Fresh produce drives sales of vegetables category
U.S. fruit and vegetable production is a major business enterprise, and mostly focuses on processed fruits and vegetables.
The fruit and vegetable processing industry is gradually growing at a strong growth rate thanks to a rising consumer demand for fresh and healthy products that are easily available and need minimum preparation time, according to a new study from Market Research Hub (MRH), Albany, N.Y.
The report, titled "Vegetables - U.S. - May 2017," analyzes the overall U.S. market of fruits and vegetables, along with consumer's behavior, and is a result of qualitative and quantitative research techniques that aim to drill down the exact factors driving growth, restraining growth and creating new opportunities for growth.