Key findings from HispanicLink identify that Hispanic shoppers plan to increase their online purchases of grocery products from large retailers at a significantly faster pace than non-Hispanic shoppers.
September 13, 2016
IRI released findings from its latest HispanicLink study, which provides new information about Hispanic shoppers’ path to purchase consumer packaged goods products and a particular focus on the group’s widespread adoption of e-commerce.
These virtual simulations allow retailers and CPGs to create and modify new concepts and test concepts with consumers before investing in production or transforming in-store experiences.
June 15, 2016
InContext Solutions, a Chicago-based provider of web-based virtual reality (VR) shopper and retail solutions, opened its first East Coast office and VR innovation center in Summit, N.J.
In most cases, media headlines and articles were at or near the top of the sources that altered consumers’ opinions.
May 12, 2016
In the last year, significant numbers of Americans have changed their minds or behaviors around food and nutrition issues, with the media being a top driver of those changes, according to “Food Decision 2016: The Impact of a Growing National Food Dialogue."