Milk Bar, the celebrated dessert company founded by award-winning chef Christina Tosi announced the launch of two new cookie types in grocery stores: bite-sized crunchy cookies (“crunchies”) and ready-to-bake cookie dough.
Founded in New York City’s East Village in 2008, Milk Bar is known for their familiar-yet-unexpected cookies, from wildly textural and flavorful Compost Cookies to almost savory Corn Cookies, and more, at their bakeries and online through. Milk Bar entered into the grocery category in 2020 and, in just three years, is available in over 10,000 grocery stores with bakery-inspired offerings, accessibly reimagined for consumer’s pantries.
Now, Milk Bar will be adding two new cookie types to their grocery lineup: crunchies and ready-to-bake dough. Debuting in grocery stores this spring, crunchies are poppable, flavor-loaded cookies made uniquely crispy and airy from puffed rice cereal inside (a nod to the brand’s signature use of cereal starting with Tosi’s creation of Cereal Milk Soft Serve, credited with starting the cereal milk craze).
Ready-to-bake cookie dough will be a limited time offering powered by General Mills, encouraging people to roll up their sleeves and fire up the oven. Tosi and her team joined forces with General Mills to create a dough that bakes perfectly-golden brown on the outside, while staying gooey on the inside. A pro-tip? Bake two dough pieces on top of each other for an extra delicious, Milk Bar bakery-sized cookie.
“Cookies are where it all started for me - my first invitation into the kitchen as a kid and a mainstay on the Milk Bar menu ever since. After all, cookies are the most versatile treat in the dessert world: there is a perfect one for every moment, every taste, every craving,” said Tosi, chef, founder and CEO of Milk Bar. “I can’t wait to share what we’ve dreamed up with these two treats: an epic snack in your daily routine with Crunchies and an invitation into the kitchen to own the title of baker yourself with our ready-to-bake dough.”
Crunchies will launch in four flavors: Brown Butter Chocolate Chip, Cinnamon Toast, Pretzel-y Chocolate Chip and Vanilla Butter Crunch, and will be found in retailers like Whole Foods, Giant, Stop and Shop and more.
The ready-to-bake cookie dough will launch in two flavors: Cornflake Chocolate Chip Marshmallow and Fruity Cereal, and will be found in retailers like Target, Kroger and more.
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