CAULIPOWER disrupted the entire $6-billion frozen pizza category in 2017, by reinventing pizza with the breakthrough introduction of the cauliflower crust. CAULIPOWER is transforming the category again by dramatically expanding its offering of formats, flavors, and day parts, disrupting additional conventional and specialty categories, and setting the freezer aisle on fire.

Just in time for National Pizza Month, CAULIPOWER’s new innovation lineup includes:

“While other brands stopped innovating during the pandemic, CAULIPOWER tripled down and today we announce the results of that decision. We are entering into snacks, initiating long overdue product renovation to the $4 billion snacking category. We have created a first-ever pinsa-style pie with an airy, crispy crust made in Italy. As if that wasn’t enough, we are launching a new premium pizza line with unique flavors on America’s favorite cauliflower crust!” said Gail Becker, founder of CAULIPOWER. “We will always deliver on our promise to reinvent America’s favorite foods with better-for-you options that still deliver on the No. 1 thing consumers want most: Amazing taste.”

Pizza Roma: The first-ever frozen pinsa-style pie with a crispy, airy cauliflower crust. A true original, CAULIPOWER’s new Pizza Roma is the first-ever frozen pinsa-style pizza with a cauliflower crust. It is available in two varieties: Margherita with Pesto and Mushroom & Caramelized Onions. Imported from Italy and made with only premium ingredients, these new pizzas are hand-stretched and made in the traditional style "pinsa" dating back to Ancient Rome, resulting in a rustic, artisanal appearance. Pizza Roma is then stone-fired for a crispy, airy, light bite, delivering the delicious, authentic Italian pizza experience people crave.

Pizza Bites: The only baked (never fried) cauliflower coated pizza bites in two varieties: Four Cheese and Uncured Pepperoni. Nostalgic for the generations who grew up on pizza bites and a better-for-you option that parents can give to their kids today, CAULIPOWER’s version is more health-conscious and made with all natural ingredients you can feel good about. Ready in minutes, they are great for on-the-go, busy, active consumers - and an easy snack option for kids that will help sneak those veggies in.

Over The Top Pizzas: A new premium line using unique flavors on America’s No. 1 cauliflower crust available in three delectable varieties: The Dream Supreme, Spicy Chicken Sausage, and Trufflicious Mushroom.

CAULIPOWER’s new Over The Top Pizza line was developed to emulate a restaurant-quality experience at home, with added nutritional benefits from premium ingredients and the certified gluten-free, stone-fired cauliflower crust.

CAULIPOWER’s Over The Top Pizzas and Pizza Bites are now available nationwide at Walmart, and the Pizza Bites can also be found today at Giant and Giant Foods. Their new Pizza Roma is now available at Whole Foods Market nationwide.

ABOUT CAULIPOWER
 CAULIPOWER uses the magic of veggies and the power of taste to reinvent America’s favorite comfort foods. CAULIPOWER's first innovation, cauliflower crust pizza, created a white-hot category in 2017. Today CAULIPOWER is the No. 1 cauliflower crust pizza and #1 gluten-free pizza in the U.S., and has even been featured as an answer on Jeopardy! In addition to stone-fired cauliflower crust pizzas, the CAULIPOWER family of innovative products now includes the only baked (never fried) all natural chicken tenders, cauliflower & chickpea-coated chicken nuggets, and NEW frozen meals. Founder and mother of two sons with Celiac Disease, Gail Becker, left a successful corporate career in 2016 and set out to innovate the frozen food aisle. It remains her mission to eliminate the need for consumers to ever have to choose between taste, convenience and health. CAULIPOWER believes that no matter who you are, or how you eat – gluten-free, plant-based, vegetarian, or even flexitarian – you deserve delish. We’re all Delish-a-tarians. CAULIPOWER is brought to you by Vegolutionary Foods, a company of "never-been-dones," inspired by what people want. Every CAULIPOWER purchase benefits the American Heart Association Teaching Gardens Network, a program installing edible teaching gardens in under-resourced schools throughout the country. Find CAULIPOWER in 30,000 retailers nationwide.