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TiNDLE Chicken Makes U.S. Retail Debut at Giant Eagle, FreshDirect

TiNDLE_Foods (1).jpg
TiNDLE Foods
December 6, 2023

TiNDLE Foods announces the retail debut of TiNDLE Chicken in the United States through select outlets this week, including grocery store chain, Giant Eagle, online grocery provider, FreshDirect, and several popular independent markets on the West Coast including Berkeley Bowl and BESTIES Vegan Paradise. 

This marks the first time that shoppers in America can find TiNDLE Chicken products in their grocery aisles, after successful launches earlier this year in Europe, including Whole Foods Market and Morrisons in the UK and the EDEKA Group, Germany's largest retailer.

TiNDLE's range of plant-based retail products were developed in collaboration with the company's world-class R&D team and expert chefs across Europe, Asia, and the United States to bring an elevated restaurant-quality culinary experience into home kitchens. Just as can be found across restaurants today, the grocery-ready TiNDLE Chicken products feature a distinctive and mouthwatering flavor and are made with simple, non-GMO ingredients.

Starting this week, residents in Indiana, Ohio, and Pennsylvania can now purchase TiNDLE Chicken at select local Giant Eagle stores. Giant Eagle shoppers can find three of TiNDLE's most popular products in the frozen aisles of nearly 84 stores: TiNDLE Patties, TiNDLE Tenders, and TiNDLE Wings.

Foodies based in Connecticut, New Jersey, and the greater New York City area can conveniently shop for TiNDLE Chicken through FreshDirect's online platform, offering TiNDLE Patties, TiNDLE Nuggets, and TiNDLE Wings to their customers. Lower Manhattan residents can also find TiNDLE Chicken products at Orchard Grocer.

Additionally, shoppers in Hawaii and both Northern and Southern California can find TiNDLE Chicken at several independent grocers, including Berkeley Bowl (Berkeley), BESTIES Vegan Paradise (Los Angeles), Harvest Market (Fort Bragg & Mendocino), Mana Foods, Pacific Market (Sonoma County), and Piazza's (Palo Alto & San Mateo).

"We're thrilled to announce our retail debut with established and like-minded partners all over the country, including grocers like Giant Eagle that share our strong commitment to sustainability and building a healthier planet for future generations," said JJ Kass, SVP, Business Development and U.S. managing director at TiNDLE Foods. 

The launch follows the success of TiNDLE Chicken's debut in the U.S. market in 2022 and early previews of its retail offerings over the last year through limited-time pop-ups and in ecommerce channels. Since then, the startup has increased the distribution of its flagship product, TiNDLE Chicken, reaching hundreds of distribution points and restaurants across the country. Last month, TiNDLE debuted TiNDLE Breakfast Sausage, its first entirely U.S.-designed product.

The recent expansion into retail signifies the first time TiNDLE Chicken is available for in-person shopping, a pivotal move for the company's mission to make saving the planet easy, enjoyable, and delicious as it gears up for a nationwide U.S. retail rollout in 2024. This month, TiNDLE Chicken is also available for retailers across the country to order TiNDLE retail products through major distributors, including DOT Foods, KeHE, and UNFI. 

About TiNDLE Foods
Founded in 2020, TiNDLE Foods is a food tech startup developing and commercializing delicious, innovative, and sustainable plant-based food brands. TiNDLE Foods is backed by a team with proven experience in plant-based food technology, global brand development, and distribution scaleup. 

 

 

KEYWORDS: alternative meat alternative protein California chicken Giant Eagle grocery distribution plant based plant-based plant-based chicken Tindle

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