A new year demands the latest and greatest products and trends, and Ben & Jerry's is wasting no time, launching its first flavor of 2024 with the smoothest and creamiest recipe ever. Say hello to Strawberry Cheezecake! 

Strawberry Cheesecake was Ben & Jerry's fastest growing, top-selling ice cream flavor in the past 12 months, rising to the No. 4 spot in 2023. That's not the only reason Strawberry Cheezecake was selected as the newest Non-Dairy offering -- the clincher was that it was a fan-favorite during tastings of the company's brand new, smooth and creamy Non-Dairy oat base.

As there is no real cheese in this cheesecake flavor - given its Non-Dairy, vegan profile - Ben & Jerry's dropped the word "cheese" in the name. Rest assured, it has all the right stuff: namely, a decadent strawberry "cheezecake" base with a luxuriously smooth mouthfeel, along with a thick graham cracker swirl that adds the perfect amount of texture and crunch. Some testers even preferred the new Strawberry Cheezecake Non-Dairy over Ben & Jerry's Strawberry Cheesecake ice cream!

"We have wanted to feature this one for a while, but this is a case of good things are worth waiting for. The new oat base really showcases the ingredients and lets the strawberry 'cheezecake' shine through," said Flavor Guru Colleen Rossell. "It is so creamy that people are surprised every time that it's vegan!"

In October 2023, Ben & Jerry's announced that it will transition the existing almond and sunflower butter bases of its nearly 20 flavors on the freezer shelves to its new indulgent oat base. The SRP for Ben & Jerry's Non-Dairy pints is $5.49-$6.99. Strawberry Cheezecake will also be available in local Scoop Shops. 

Ben & Jerry's