How do you Read Refrigerated & Frozen Foods?

By Marina Mayer

Word in the halls of Process Expo 2013 was that some of our readers flip through Refrigerated & Frozen Foods back to front instead of front to back. No, it’s not a Jewish thing or a Wisconsin thing (a friendly jab to my rival Packers fans, ha ha), but more or less an ad index thing. These readers tell me, “everything I need to know about that issue is in the back.”

While the ad index acts as the table of contents for advertisements, please allow me to re-introduce you to the front of our magazine, where all of the “action” takes place.

New to our Table of Contents is an Exclusive Online-Only section, which directs readers to our website to either read more about a topic covered in that particular issue, or to check out exclusive online-only content pertaining to that topic, whether it be a column, interview, photo gallery, video or case study.

Our Food Safety section now consists of contributing columns from food safety experts discussing hot-button issues such as plant sanitation solutions, high-pressure pasteurization and how to conduct mock recalls.

The Supply Chain & Logistics section has expanded in the New Year to encompass more “trending” topics such as logistics, warehouse and order fulfillment software, transportation optimization solutions and how to identify supply chain vulnerabilities.

And, if you haven’t had the chance to check out our 2014 editorial calendar, go to the Resources section of our website, www.RFFmag.com. There, you can also download our media kit directly to your iPad.

Speaking of our website, be sure to check us out daily, as we continuously post articles and releases on industry news and supplier news, personnel announcements, new finished products, new equipment, new packaging materials, case studies, market research studies and food safety-related announcements. You can also learn more about webinars, industry events and pre- and post-show coverage and take our online polls.

Connect with us on Facebook, Twitter and LinkedIn. Look for us at upcoming tradeshows and conferences. And be sure to subscribe to our monthly e-newsletter, What’s Hot in Cold.

As always, I am open to suggestions from our readers. How can we improve in 2014? What topics would you like to see more of, or less? How can we help your business become better, safer and more efficient?

Regardless of how you read Refrigerated & Frozen Foods, I thank you for your readership.

KEYWORDS: frozen foods refrigerated foods

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Marina Mayer was formerly Editor-in-Chief of Refrigerated & Frozen Foods. Previously, she spent four years as managing editor and executive editor of Snack Food & Wholesale Bakery and Dairy Foods, both sister publications. In this role, Mayer was responsible for reporting on market trends, ingredient R&D, production technology and new products within the dairy, snack food and wholesale bakery markets. Prior to joining BNP Media, she served a five-year tenure as editor of quality control for Manufacturers' News, Inc., where she was named “Manager of the Year” in 2006. Previously, she worked as an editorial assistant for Insider Magazine and worked as a contributing features writer for her college newspaper, the Indiana Daily Student. Mayer was a recipient of a Young Leader Scholar award, presented from American Society of Business Publication Editors (ASBPE), which is given annually to only five U.S. journalists, 30 years of age and under. She is a graduate of Indiana University with a bachelor’s in journalism.