Tillamook County Creamery Association, Tillamook, Ore., redesignd its Super Premium line of handheld ice creams, gelatos and frozen custards, which it first introduced in 2016.
The new look features a cleaner, bold font that emphasizes flavor, with each of the 14 flavors owning a unique color.
Re-named Special Batch, a cream band around the lid ties the entire line together to help consumers identify Tillamook Special Batch items and differentiate between Tillamook 56-ounce Super Premium ice cream.
“As a farmer-owned co-op, it is important to us that our farmer-heritage is reflected within the package redesign, while still achieving the playful tone that is consistent with our brand character,” says Stephanie Carson, ice cream category manager. “This line is a celebration of specialty flavors made with real artisan ingredients, so the new look puts flavor front and center.”
Tillamook also introduced two new Special Batch flavors:
Cardamom Almond Butter. Warm and nutty cardamom ice cream with a ribbon of rich, sweet almond butter.
Frosted Carrot Cake. The re-imagination of a classic dessert in ice cream form with hints of nutmeg and cinnamon, swirled with layers of cream cheese frosting and topped with walnuts.
Special Batch products featuring the new packaging are available in the freezer aisle at major grocery retailers, including Albertsons in the Pacific Northwest and Southern California, Safeway in Northern California, Pacific Northwest and Phoenix, Raley’s in Northern California and Kroger in the Pacific Northwest and Colorado, for a suggested retail price of $3.99-4.49.