Sabra Dipping Co., Chesterfield County, Va., introduced a limited-edition flavor variety of hummus.
Greek Inspired Herbs & Olive Oil is a simple mix of traditional Greek herbs such as oregano, thyme, mint and black pepper with a strong punch of lemon.
“In the past, our consumers have really enjoyed our limited-edition releases,” says Eric Greifenberger, vice president of marketing. “Everybody loves the fresh taste of Mediterranean foods, and in fact, this is one of the most delicious we’ve ever had.”
“Limited-edition flavors help us to understand reactions to our culinary creations by both loyal consumers, as well as new consumers,” says Sara Braca, marketing director. “One-third of those who have never tried hummus find familiar flavors very compelling.”
Greek Inspired Herbs & Olive Oil hummus is available in the deli section of grocery stores and supermarkets nationwide for a suggested retail price of $3.99 for a 10-ounce container.