Tyson Foods, Inc., Springdale, Ark., announced plans to launch a bevy of new items in the coming months, positioned to drive growth across the company’s portfolio of protein, from chicken, beef and pork segments to prepared foods.
“Tyson Foods is transforming from a company with a strong heritage in chicken to a modern food company that is challenging the industry status quo,” says Tom Hayes, president and CEO. “Consumers expect more from food companies today, and we’re up for the challenge. We’re combining our size and scale with agility to make food people want to eat. That’s driving our business and helping us deliver top-tier returns for shareholders.”
For instance, Tyson plans to expand the Jimmy Dean line with Egg’wiches. Available in May, this new line of frozen breakfast sandwiches without the bread feature egg white scrambles building on the success of Jimmy Dean Simple Scrambles Breakfast Cups.
The Hillshire Farm portfolio will launch a line of premium carved all-natural meats for snacking, salads and wraps in the lunchmeat section this spring.
Under the Tyson brand will be a new consumer brand identity that is simple and modern, yet still easily recognizable to consumers and grounded in the heritage of the company’s flagship brand.
Tyson Foods also announced an exclusive partnership with Tajin, a Mexico-based authentic spice producer. Tyson Foods will leverage its protein know-how, culinary capability and brand-building expertise with Tajin through a portfolio of new products, including Tajin-spiced meatballs, smoked sausage with mango and boneless chicken bites.
This year, the company is launching a new brand called Green Street, which are protein-rich, grab-and-go bowls that are 100% plant-based.