Target, Museum of Ice Cream opens hyper-sensory ice cream experience
The initiative re-envisions the grocery store, enabling a hyper-sensory experience.
Museum of Ice Cream (MOIC), New York, partnered with Target Corp., Minneapolis, to launch its latest concept, The Pint Shop, situated in New York’s Meatpacking District.
The initiative re-envisions the grocery store, enabling a hyper-sensory experience, where visitors can explore life-size pint installations, browse aisles dedicated to the Museum of Ice Cream’s debut ice cream flavors and indulge in a reservation-only, one-of-a-kind tasting experience, where participants will learn about the making of ice cream through all five senses.
Museum of Ice Cream’s ice cream line— Piñata and Sprinkle Pool, and newly introduced flavors such as Vanillionaire, Chocolate Crush, Cherrylicious, Churro Churro and Nana Bread—are available at The Pint Shop, all MOIC locations and exclusively at most Target stores nationwide.
“When we launched Museum of Ice Cream in 2016, we set forth to unite the world through imagination and creativity,” says Maryellis Bunn, founder and creative director. “I set out to create The Pint Shop as a place where you can curate your own experience to share in real life and among your peers. The launch of The Pint Shop is a new experience under the umbrella of MOIC, which celebrates the accessibility and democracy that ice cream brings.”