Health-boosting formulations. Hybrid varieties. Clean labels. This is the future of the refrigerated and frozen beverages sector.

They’re special. Unique. And, no two are alike.

Although clean labels are still in the early stages of development, they’re almost certain to accelerate, as outlined in “U.S. Beverage Market Outlook 2018,” a report produced by Packaged Facts, Rockville, Md.

The report also reveals that crossing one beverage category with another is well underway and appears likely to expand. Carbonated juice drinks, plant milk and coffee combinations and dairy-based energy drinks are just the beginning.

Meanwhile, the dairy alternative beverages market is projected to gain traction thanks to robust urbanization, diet diversification and mounting awareness of health and fitness, according to a study released by Radiant Insights, Inc., San Francisco.

The key factors playing a role in raising the global market share may include industrialization, urbanization, rise in investments by leading manufacturers, rising cases of lactose intolerance and allergies, increasing preferences toward vegan, particularly plant-based food, burgeoning demands for a wide variety of dairy-free applications, augmented awareness regarding health, growing concerns on obesity and rising applications and prerequisites among food and beverages sector.

Furthermore, The HPP Council, an industry council formed by PMMI, The Association for Packaging and Processing Technologies, and the Reston, Va.-based owner of the PACK EXPO tradeshows, released the new HPP Cold Pressure Consumer Seal. Similar to the “Organic Seal,” this seal verifies that the product was produced using high-pressure processing (HPP) technologies, and is already featured on the outside of juice packaging, when applicable.

See the charts here!