Yasso Frozen Greek Yogurt launches first-ever line of seasonal flavors
Yasso Frozen Greek Yogurt, Quincy, Mass., launched its first-ever line of limited-edition seasonal flavors available in stick novelty bars and new pint varieties.
“The launch of new seasonal flavors is another example of Yasso continuing to bring innovation to the frozen novelty and packaged ice cream category,” says Drew Harrington, co-founder and co-CEO. “These new items double down on indulgence and provide the nostalgic tastes of the season, but in a format that can be enjoyed frequently and with sensible nutrition. We had a lot of fun with their development, and feel we’ll create an exciting shopping experience through our unique holiday designs.”
The seasonal collection brings refreshed, creative packaging with holiday-inspired characters designed by Fortnight Collective, Boulder, Colo., to better stand out in the crowded freezer aisle. Each new flavor boasts 120-150 calories per serving with 5-6 grams of protein and no artificial or high-intensity sweeteners.
The three new flavors for fall and winter include Pumpkin Cheesecake, Sugar Cookie and Peppermint Crunch, available at select retailers nationwide.
Pumpkin Cheesecake consists of swirled graham cracker magic in a frozen pillow of creamy pumpkin cheesecake. Peppermint Crunch entails crushed candy canes, chocolate cookie pieces and white chocolate-flavored chips combined with peppermint frozen Greek yogurt. And, Sugar Cookie features sprinkles and chunks of sugar cookie dough caught in a frozen cloud of sugar cookie frozen Greek yogurt.