New Barn Organics, Healdsburg, Calif., is transitioning its Almond Milk line, previously packaged in plastic, to PlantCarton paper packaging from Evergreen Packaging, Memphis, Tenn.
"At New Barn Organics, we are dedicated to organic and the environmental responsibility that comes with it," says Ted Robb, chief executive officer of New Barn Organics. "We heard clearly from our customers that a transition to plant-based packaging vs. petroleum-based packaging is right for our brand and right for our products. And, since a key premise of our business is to be transparent with our ingredients and sourcing decisions, we are dedicating space on a panel of the cartons to the PlantCarton story."
The PlantCarton brand is the culmination of Evergreen Packaging's commitment to sustainability with an emphasis on the importance of using renewable materials in packaging.
"We believe New Barn Organics is one of many companies listening to consumers about their packaging expectations," says DeWitt Clark, vice president of sales North American packaging for Evergreen Packaging. "For brands working toward their goals to reduce plastic, PlantCarton packages can offer an immediate opportunity to reduce plastic use by up to 80%."
All of Evergreen's PlantCarton packages are made with at least 70% renewable material; paper made from trees where responsible forestry practices are used.