Suzy, New York, asked U.S. consumers where they are most likely to first hear about the latest in healthy food trends. The results, powered by the platform's on-demand network, reveals that regardless of their interest in health, all survey respondents are most likely to hear about the latest in healthy food trends from their friends, family or social media, as opposed to television, blogs, magazines or online news sources.
The study says healthy eaters are most likely to learn about the latest healthy food trends via the following:
- Facebook – 17%
- Instagram – 15%
- Friends or family – 13%
- Blogs – 8%
- Television – 8%
Non-healthy eaters are most likely to learn about the latest healthy food trends via the following:
- Facebook – 20%
- Friends or family – 19%
- Instagram – 10%
- Online news sources – 10%
- Television – 10%
"These results highlight the power that the collective voice of consumers has in today's marketplace," says Matt Britton, founder and CEO. "When social networks play a larger role in alerting consumers to healthy food trends than traditional media outlets, you can see how important it is to create products, packaging, brands and advertisements that truly resonate with your target audience and inspire them to share the information with others."
Called the "Siri for brands," Suzy is a consumer intelligence platform that unlocks critical consumer insights to help organizations make better and more informed decisions—faster.
This survey was conducted online within the United States Feb 27-28.