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New Retail Products

Magnum non-dairy frozen dessert bars

Magnum non-dairy bars
April 16, 2019

Unilever, Englewood Cliffs, N.J., launched new Magnum non-dairy frozen dessert bars.

Expertly crafted with non-dairy Belgian chocolate and a velvety vanilla base, Magnum Non-Dairy is the brand's first-ever plant-based indulgence bar.

Available in Classic and Almond, these non-dairy bars certified vegan by Vegan Action, source cocoa beans from Rainforest Alliance Certified farms and pair with a creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.

"We're thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence, and we can't wait to share with Magnum ice cream fans," says Leslie Miller, marketing director of ice cream at Unilever.

Both bars come wrapped in a green package with a gold leaf design, and are sold in the non-dairy frozen and ice cream section of grocery stores and mass retailers nationwide for a suggested retail price of $4.99-5.49. 

KEYWORDS: frozen desserts ice cream ice cream bars MAGNUM non-dairy non-dairy frozen dessert plant-based Unilever

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