Nestlé S.A., Switzerland, will launch the Garden Gourmet Incredible Burger in Europe this April, first coming to Austria, Belgium, Denmark, Finland, Germany, The Netherlands, Norway and Sweden.
The Garden Gourmet Incredible Burger is 100% plant-based, with natural protein from soy and wheat and natural plant extracts such as beetroot, carrot and bell pepper. The burger will be found in the chilled or frozen aisle, complementing Garden Gourmet’s existing range of products.
"These new burgers don’t compromise on flavor, texture and cooking experience. They underline Nestlé's increased focus on tasty, authentic plant-based food,” says Wayne England, head of Nestlé's food business. “We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets."
Beginning this fall, Nestlé will also roll out a “cook from raw” plant-based burger in the United States under the Sweet Earth brand, which Nestlé acquired in September 2017. Called the Awesome Burger, this new burger, to be sold fresh, will complement Sweet Earth’s existing veggie-centric burgers.
"We’re proud of our ability to make healthy and sustainable food accessible to everyone through our trusted brands,” adds England. “This includes plant-based food products under our Garden Gourmet range in Europe and the Sweet Earth brand in the U.S."