Sustainably raised meat with craft beer taste
Niman Ranch, Alameda, Calif., and New Belgium Brewing, Fort Collins, Colo., teamed up to offer sustainably raised meat with craft beer taste.
“Our shared missions to make the world a better place brought us together, and our passion for good food and drink solidified our partnership. We could not be more proud to enter into the food arena alongside Niman Ranch and their network of independent sustainable family farmers,” says Leah Pilcer, director of communications and public relations for New Belgium.
The new partnership pairs Niman Ranch’s Certified Humane pork and beef raised by independent U.S. family farmers, without antibiotics or hormones – ever, with New Belgium’s Fat Tire Amber Ale. The new line includes Fat Tire Beer Bratwurst, Fat Tire Spicy Cheddar Beer Bratwurst, Pulled Pork with Fat Tire BBQ Sauce, Shredded Beef with Fat Tire BBQ Sauce and St. Louis Ribs with Fat Tire BBQ Sauce. All items are uncured and fully cooked.
“The partnership came together over beers and brats and always felt like a great match,” says Chris Oliviero, general manager of Niman Ranch. “Both brands are mission-driven and committed to using our platforms for good, leading on sustainability and ensuring our precious natural resources are protected for future generations. At the same time, we’re preserving the livelihood of independent U.S. family farmers and ranchers and the rural communities where they live and work.”
The new Niman Ranch New Belgium line will be available in specialty stores nationwide beginning in August.