“What does the next normal look like, and when does it become the new normal?” A quote that applies to nearly everything right now, but in this instance, it’s referring to marketing frozen and refrigerated foods. On this week’s From the Cold Corner Podcast, I talk with Jeff Rumachik, EVP and COO of the National Frozen & Refrigerated Foods Association (NFRA) about promoting cold foods to consumers amid the COVID-19 pandemic.
Did you know March was traditionally the slowest month for frozen food sales? So slow, in fact, the NFRA promotes March as National Frozen Food Month to help boost sales. That seems laughable after March 2020, when COVID-19 consumer stockpiling sent sales skyrocketing. We discuss strategies for maintaining that momentum and how the industry can retain new customers gained this year.
Also, 2020 is the NFRA’s 75th anniversary, so we discuss the unforeseen coronavirus challenges to scheduled events and awards related to that milestone birthday, and the pivoting necessary to keep the celebration going throughout the year.
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Finally, we continue to update and compile all of Refrigerated & Frozen Foods' coronavirus coverage into one easy-to-access link here, where you can see what dozens of cold chain companies and F&B processors are doing to keep business moving forward during the COVID-19 pandemic.