Nissin Foods, the maker of Cup Noodles and instant ramen, entered the frozen aisle this year with KANZEN MEAL, the company’s first innovation in the single-serve frozen meal category.
From searching for a way to sell “melting ice cream” to using breastmilk bags as packaging prototypes, CVT Soft Serve has an origin story fit for a Hollywood script.
Refrigerated and frozen food manufacturers are clear winners of a behavioral shift. Look no further than their recent performance. As fast-casual outlets fight for foot traffic, CPG giants are demonstrating robust health.