The main barrier to production used to be physical production capacity; now it is having the confidence and systems in place to move fast without tripping over compliance.
Over the past three years, Good Culture sales have increased nearly four times, while helping reignite a cottage cheese category that grew nearly 60% over the same period.
Frozen fruits, vegetables highlighted as options for healthy eating; frozen meals support portion control.
January 7, 2026
The American Frozen Food Institute (AFFI) welcomes the new DGAs and recognizes the call for Americans to eat whole, minimally processed and nutrient-dense foods. Frozen foods are a practical option that are explicitly included in DGA recommendations and help households around the country enjoy year-round access to quality produce, grains and proteins, as well as portioned meals made with real food ingredients.
The project marks a major milestone in WTI’s continued growth, reflecting the company’s strong performance, expanding capabilities, and longstanding commitment to invest in the future.